About Svetlana Dimovski, PhD

Trusted Executive Coach and Strategic Advisor in Moments that Matter

I help business owners and decision-makers with exceptional clarity, organizational alignment, and actionable commitments during growth, leadership transitions, and transformation.

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About Svetlana Dimovski, Trusted Executive Coach and Advisor

Systemic coaching for complex contexts, situations, and high-stakes moments that matter

As a seasoned professional coach and strategic advisor, I work with family business owners, CEOs, investors, and senior organizational leaders to help them sharpen their vision and strategic intuition, amplify their impact, and turn challenges and barriers into breakthrough achievements. With a unique blend of strategic insight, analytical skills, and deep working knowledge of professional development and vertical growth, I help leaders unlock their potential, navigate complex challenges, and deliver their mandate.

Your transformational outcomes are within reach. Whether you’re sharpening your leadership edge, driving transformation, navigating the dynamics of family businesses, building a culture of foresight and innovation, or confidently making high-stakes decisions, I bring a steady hand, a fresh perspective, and a results-driven approach to help you and your organization thrive in today’s fast-paced world.

MY STORY IN BRIEF

WHY I DO WHAT I DO

Change is easy. Changing is hard.

But it doesn’t have to be that way.

As much as we may not like to hear it, the hard truth is that every persistent struggle has more to do with our internal quality of being than the external context we are part of. A different person in the same situation would experience and react to the very same situation differently.

Who we are can be a habit or a choice. I help people and organizations embrace this essential choice.

Working with thousands of clients worldwide and reflecting on my dynamic life and work experiences, I’ve developed a comprehensive understanding of evidence-based, practical coaching that delivers impact and transformative results.

I don’t subscribe to the popular belief that growth happens only outside the comfort zone. My approach is focused on balancing challenges with renewals for enduring legacies. Let’s work together to find a path to better growth.

WHAT GUIDES ME

CURIOSITY

The relentless pursuit of questions that unlock new understanding.

RIGOR

The discipline to dig deep, embrace excellence and ensure every step is built on solid ground.

CARE

The commitment to honor humanity in every person, action, and decision.

PRAGMATISM

The wisdom to balance vision with what truly works.

POSSIBILITY

The belief that every boundary holds the potential to be reshaped.

INSIGHT FORESIGHT IMPACT

OFFICIAL BIO

About Svetlana Dimovski, PhD

Svetlana Dimovski Executive Coaching and Board Services

Svetlana Dimovski, PhD, PCC, NBC-HWC, is a double-credentialed executive coach, Kellogg Executive Scholar in leadership, and an experienced advisory board member. She is a trusted strategic partner and sounding board for mission-driven corporate clients, business founders, tech investors, and private family offices committed to transformational impact and strategic growth.

Svetlana has worked as an executive coach with over 750 executives, leaders, and professionals worldwide in over 30 industries and sectors.

Svetlana’s dynamic career experience includes R&D, strategy & innovation, and P/L business leadership roles in P&G, BASF, and Pact. She has contributed to global product launches for multibillion-dollar consumer brands and operationalized complex strategic transformations.

Svetlana holds a Ph.D. in materials science and engineering (Drexel U.), a BS/MS in Mechanical Engineering (U. Novi Sad), and a PG Diploma in digital business (Columbia U./MIT Sloan). She advised on SBIR/STTR and Engineering Research Centers programs as a USGS, NIH, and NSF grant proposal reviewer and panelist. Svetlana served on the Materials Advisory Board at Drexel University, the Board of Trustees for Arts for the Aging, and the Advisory Committee for TechConnect World. Since January 2024, she has been the Vice Chair of the International Coaching Federation Thought Leadership Institute's global Board of Directors.

MORE ABOUT SVETLANA DIMOVSKI: MY STORY

Over 15 years of experience in facilitation and 10 years in coaching.
Over 750 clients worldwide, 30+ industries.
- ICF Professional Certified Coach
- National Board-Certified Health and Wellness Coach
- Kellogg Executive Scholar in Leadership
- See the complete list here.

What my partners and clients are saying

"During the period of our work together, Svetlana facilitated peer advisory groups of 8-10 C-level and VP level women for our organization’s primary service - Core. Our Guides leverage cutting edge facilitation techniques to draw lifelong professional and personal connections and harness the collective power of the group to help executives tackle their problems and seize opportunities in the moments they need it most. Svetlana had an immeasurable impact on our membership by leading her Core groups and unlocking the potential of her members."

— Head of Guide Success, CHIEF
“I sound like a broken record now, but Lana has been an amazing coach. She listens, provides great perspective, and helps me find the balance between leadership and my true self. I will miss not being connected with her! Lana continues to be very insightful and helpful. I really enjoy connecting with her.”

— Operation Manager at a $4B global HR company, USA
“Great chance to brainstorm and think through how I could approach situations differently.”

— HR Business Partner Lead at a Fortune 500 Chemical Company
“Thought-provoking discussions. The discussion prompted me to develop a couple of new ideas of how to advance certain goals. Svetlana has helped me search/consider tactics for personal development in specific ways.”

— General Counsel for a $2B industrial engineering company, USA
"I wanted to thank you for the very helpful conversations over the last year. My whole perspective on careers has been shifted, thanks in large part to some of our discussions."

— SVP of Strategy, Higher Education, US
“I restored my courage to face the challenge I once escaped from.“

— International Development Leader, Japan
"Life-changing session. I think Svetlana is AMAZING. She is insightful and kind and nurturing and sparks me to explore ideas I haven't come to on my own. I'm so excited to have a coach whose energy and desire for self-seeking knowledge and change dovetails so well with my own."

— Casting Director, Los Angeles, USA
"Awesome session. Really great insight on anchoring habits in core values to make them more organic. Transformational advice that I'm still thinking about."

— CTO, Top Global Management Consulting Firm, USA
Life changing session. 10 out of 10! "Wow! this session was very powerful and I learned a lot.”

— Export Operations Director, Global Fortune 500 Consumer Goods Company, USA
"Amazing session. Really valuable and lots of self introspection."

— Associate Director, Top Global Management Consulting Firm, India
"I talked a LOT and processed a LOT, and ended up with some great insights and some questions to continue to explore."

— Director of Talent Acquisition, USA
"Life changing session. It has been a joy to work with Lana. She helps me see that I have more wisdom inside of myself than I ever knew."

— Educational Consultant, USA
"Amazing session with Lana. Thank you for helping me see the bigger picture and realize that I need to allow myself time to listen to my wisdom. The answers are in me and I just need to allow myself space to find them."

— Product Strategy Leader, Global Biotech Company, Switzerland
"You've been a tremendous help over the last 2 years and I'm extremely grateful. Thanks again for everything, you truly made a difference and helped me think about things in a more comprehensive (even creative) way that I'm not sure I would've gotten to on my own."

— VP & Board Member, fast-growth global fintech company, US
" Life changing. Thanks for helping me dig deep."

— Senior Executive, banking and financial markets, US
"Life-changing session. [...] believe in my own convictions and have confidence in that path that i believe is right for me."

— Director of Product, global wealth management, US
" [the session...] helped move me further through the grief and acceptance of certain things in my corporate role. I think these questions about the future are big ones - transparency / visibility, potential strategic partners..."

— COO, global investment and asset management company, US
"I am very grateful for your coaching, all the energy and knowledge you share with me to be a stronger leader."

— SVP, Operations, pharma & healthcare sector, Europe
" You have a wealth of information about various topics that are relevant to me, such as giftedness, how it impacts my life, and possible career paths. You've helped me identify possibilities I was unaware of."

— Software Developer, USA
" I greatly appreciate all the attention you provided me with and how you pushed me to leave with actionable steps. I'm looking forward to our next catch-up."

— Director, Project Management, financial industry, US
"... incredibly helpful to change the lens of measuring impact to observing what drives action. I appreciate talking through what I could experiment with this coming week. I also like talking through how to balance self accountability and self-compassion. Lastly being able to put words to the "complacency" ghost of the past and the reasoning that outside pressure is energy draining is very helpful. I also appreciate your enthusiasm of this time as a point of innovation instead of focusing on it as an early struggle. It helps to take a truly open mind to the process instead of one of guilt or disappointment."

— Sr. Manager, Product Marketing, tech sector, US
"We are working toward some pretty cool/life changing goals. Svetlana is a wonderful guide and great patience and experience to help me reach them."

— Sales Executive, US
"Life changing. Lana is awesome at breaking items down and getting me to think differently about situations."

— Assistant Director, Communications, US
"Wonderful first session. We were able to cover so much grounds in this session - Lana is such a good listener and give excellent feedback and guidance in this short first session already. Super excited to working together."

— International business professional, tech & wealth management, US
"Svetlana was really great. She has a large amount of experience to draw from which was very helpful and insightful. She balanced providing advice critique and encouragement and was deeply empathetic - she took the time to get to know me my personality goals and way of working. She coached me based on this in a very agile way which I truly appreciated it."

— Director of Discovery, large multinational tech, US
"I highly appreciate Lana's ability to listen and provide coaching value through having me consider things I wouldn't have thought of and are critical to the work I'm doing to re-discover who I am as a leader and where I want to be and who I want to help in the future. Thank you!"

— Leadership and Organizational Development Director, HR tech, US
"Good program, helped me out tremendously...[I] gained a lot of confidence. Thanks Lana!"

— Construction Engineer, Canada
"Svetlana is an incredible coach. She is unique in her ability to hold space help you practice courage and ask incredibly insightful questions that support your development. Her energy is calm and puts me at ease immediately. Because of her coaching - I've been able to change my perspective and actions in a very short period of time. Not sure what I would without her!"

— Global Talent Partner, financial sector, US
"It's been a pleasure to work with Svetlana. I have been slowly shifted away from my imposter syndrome and now able to approach career work in a less cynical perspective and more of a business perspective."

— Marketing professional, big tech, US
"...looking forward to continue working with you. I really like how you helped me land my ideas."

— Logistics Director, multinational CPG, US
" I really enjoy the way I'm challenged to think about what actions I can take to make a step in the right direction."

— Program management, big tech, US
"We were able to identify the area of opportunity and a plan of action in a short period of time (our initial meeting). I'm looking forward to working with Svetlana."

— Director, Engineering Program Management, HR tech, US
"Gained a lot of insight from having a safe place to brainstorm and get feedback."

— Sales Development, fast growth tech, US
"I judge myself less harshly, I have redefined my view on success, I am working on improving my wellbeing. ...[I] tuck to relatively healthy lifestyle, stopped working to burnout on every project."

— Partner, global consulting firm, Europe
"I have more clarity about my goals and what I want to do long term. I also no longer focus on other people's perceptions of my performance or worth."

— VVP of Operations, healthcare, US
"I think over the months, I've gained greater confidence to advocate for myself. I feel more fearless."

— HR Advisor, energy sector, US
"Lana is a wonderful coach who helped me grow in so many different ways! I am a different person thanks to her coaching."

— Senior Associate, large consulting firm, US
"Thanks a lot Svetlana for your support in creating my routine. Although it sounds simple, I most probably wouldn't make it without your support."

— Regional Manager, Logistics & Transportation, Europe
"I feel seen and heard. Our discussion left me feeling not only inspired but with clarity of how to look at my situation and create the magic where I am to set me up for where I want to be. I am confident that more of this will definitely help shape my career."

— Strategy & Business Development Professional, US
"Amazing session. Provided invaluable insight into how to handle more direct shame triggers during negotiations. In the end the session made me reevaluate how I approach these type triggers in general based on my core beliefs and identity."

— Chief Data & Information Officer, pharma & healthcare, US
"Amazing probing and helping me to face my deep reservations. Simply talking them through / out loud help eliminate them and to find new ways to approach the problem."

— Partner Development Director, large consulting firm, US
"Svetlana beautifully delves into the story behind my stories to identify what is at the root of my concerns or problems. Even when I have a strong realization she asks yet another question that leads me to a stronger awareness! I have worked with many people regarding my well-being throughout the years and I have to say that Svetlana is providing information and a perspective that I have never received before. As a result I am discovering things that will take me to the next level with my goals and general sense of well-being. Thank you for being so genuine skilled and thoughtful in your coaching!"

— Project Manager, financial sector, US
"Svetlana is very perceptive and picks up on nuances and takes that to grow into organic forms of positive change."

— Manager, entertainment industry, US
"My sessions with Lana are always so powerful. One of the best things of my weeks every Thursday!"

— HR professional, US
"Thank you for helping me visualize how I might start my journey inwardly bringing my team with me. I believe this is a positive step towards positive health as well as positive work environment."

— UX Manager, design software, US
"So helpful-this is coaching at its best and I am so grateful. Lana is just a truly amazing coach who is able to tap into so many deeper areas and pull out what I need to spend time on in reframing my perspective, etc."

— Product research, FAANG, US
" Lana helped me framing the actions required to take action and reach my objectives. She is insightful, supportive, and motivational. A great personality inspiring and positive. I really enjoyed our work together."

— Tax Director, international business development, NORAM
"Thank you for giving me the forum to find myself while listening without judging."

— IT Manager, US
"Words cannot fully express the depth of my gratitude for your transformative impact on my life. Thank you for being the catalyst for my personal growth and for empowering me to reach my full potential. I am forever indebted to your guidance and support."

— L&D Manager, telecommunications, US
"Svetlana provides tremendous insight and coaching into not only the situation but also the context and the surrounding elements (and people) that impact it. She's a tremendous asset to her clients!!"

— Managing Director, global consulting firm, US
"Thank you so much Svetlana! Talking to you always gives me things I would have never found on my own!"

— Product Manager, expert, FAANG, US
"Thank you very much for continuing to be a dedicated and caring partner as I navigate such a big next step. You are helping me find and take the little steps that grow me and teach me what I need to experience to lead myself. I am deeply grateful to have your perspective. It is my great fortune to have found someone who is aligned with my values and I feel comforted to have your guidance."

— Health Strategy Lead, CPG industry, US
"Thank you for the amazing thought provoking conversations!"

— Sr. Program Manager, FAANG, US
"I had a great session with Lana. She checked in with me prior to the session to ensure that we could use our time efficiently. During the session she carefully listened to my concerns provided perspective and asked me questions to guide the discussion. I walked out with much more clarity on how to navigate the challenge I'm currently facing. Lana made me feel a lot more confident coming out of the session with tools to help me succeed. I look forward to working with her again in the future. THANKS LANA!"

— Risk Manager, US
" Thank you so much Svetlana for being my coach....Your patience and curiousity has helped me vocalize and organize my thoughts which led to helping me understand my purpose in life and career. Thank you so much for the life changing experience!"

— Sr. Manager, software, US

WAYS TO CONNECT

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01 LINKEDIN

Follow me on LinkedIn for fresh insights and ideas about generative business strategies, executive development, and creative inspiration.

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02. NEWSLETTER

Subscribe to Uncommon Perspectives, my bi-weekly newsletter covering topics of interest to forward-looking transformational executives.

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03. MY BLOG

Check out my blog, New Horizons, which covers people, ideas, businesses, and organizations that are expanding the horizons of imagination.

VISIT MY BLOG

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EXPLORE OUR COACHING RESOURCES

About Svetlana Dimovski, PhD

Trusted Executive Coach and Strategic Advisor in Moments that Matter

About Svetlana Dimovski, Trusted Executive Coach and Advisor

Systemic coaching for complex contexts, situations, and high-stakes moments that matter

WHY I DO WHAT I DO

WHAT GUIDES ME

OFFICIAL BIO

About Svetlana Dimovski, PhD

“Great chance to brainstorm and think through how I could approach situations differently.”

“Thought-provoking discussions. The discussion prompted me to develop a couple of new ideas of how to advance certain goals. Svetlana has helped me search/consider tactics for personal development in specific ways.”

"I wanted to thank you for the very helpful conversations over the last year. My whole perspective on careers has been shifted, thanks in large part to some of our discussions."

“I restored my courage to face the challenge I once escaped from.“

"Life-changing session. I think Svetlana is AMAZING. She is insightful and kind and nurturing and sparks me to explore ideas I haven't come to on my own. I'm so excited to have a coach whose energy and desire for self-seeking knowledge and change dovetails so well with my own."

"Awesome session. Really great insight on anchoring habits in core values to make them more organic. Transformational advice that I'm still thinking about."

Life changing session. 10 out of 10! "Wow! this session was very powerful and I learned a lot.”

"Amazing session. Really valuable and lots of self introspection."

"I talked a LOT and processed a LOT, and ended up with some great insights and some questions to continue to explore."

"Life changing session. It has been a joy to work with Lana. She helps me see that I have more wisdom inside of myself than I ever knew."

"Amazing session with Lana. Thank you for helping me see the bigger picture and realize that I need to allow myself time to listen to my wisdom. The answers are in me and I just need to allow myself space to find them."

"You've been a tremendous help over the last 2 years and I'm extremely grateful. Thanks again for everything, you truly made a difference and helped me think about things in a more comprehensive (even creative) way that I'm not sure I would've gotten to on my own."

" Life changing. Thanks for helping me dig deep."

"Life-changing session. [...] believe in my own convictions and have confidence in that path that i believe is right for me."

" [the session...] helped move me further through the grief and acceptance of certain things in my corporate role. I think these questions about the future are big ones - transparency / visibility, potential strategic partners..."

"I am very grateful for your coaching, all the energy and knowledge you share with me to be a stronger leader."

" You have a wealth of information about various topics that are relevant to me, such as giftedness, how it impacts my life, and possible career paths. You've helped me identify possibilities I was unaware of."

" I greatly appreciate all the attention you provided me with and how you pushed me to leave with actionable steps. I'm looking forward to our next catch-up."

"We are working toward some pretty cool/life changing goals. Svetlana is a wonderful guide and great patience and experience to help me reach them."

"Life changing. Lana is awesome at breaking items down and getting me to think differently about situations."

"Wonderful first session. We were able to cover so much grounds in this session - Lana is such a good listener and give excellent feedback and guidance in this short first session already. Super excited to working together."

"I highly appreciate Lana's ability to listen and provide coaching value through having me consider things I wouldn't have thought of and are critical to the work I'm doing to re-discover who I am as a leader and where I want to be and who I want to help in the future. Thank you!"

"Good program, helped me out tremendously...[I] gained a lot of confidence. Thanks Lana!"

"It's been a pleasure to work with Svetlana. I have been slowly shifted away from my imposter syndrome and now able to approach career work in a less cynical perspective and more of a business perspective."

"...looking forward to continue working with you. I really like how you helped me land my ideas."

" I really enjoy the way I'm challenged to think about what actions I can take to make a step in the right direction."

"We were able to identify the area of opportunity and a plan of action in a short period of time (our initial meeting). I'm looking forward to working with Svetlana."

"Gained a lot of insight from having a safe place to brainstorm and get feedback."

"I judge myself less harshly, I have redefined my view on success, I am working on improving my wellbeing. ...[I] tuck to relatively healthy lifestyle, stopped working to burnout on every project."

"I have more clarity about my goals and what I want to do long term. I also no longer focus on other people's perceptions of my performance or worth."

"I think over the months, I've gained greater confidence to advocate for myself. I feel more fearless."

"Lana is a wonderful coach who helped me grow in so many different ways! I am a different person thanks to her coaching."

"Thanks a lot Svetlana for your support in creating my routine. Although it sounds simple, I most probably wouldn't make it without your support."

"I feel seen and heard. Our discussion left me feeling not only inspired but with clarity of how to look at my situation and create the magic where I am to set me up for where I want to be. I am confident that more of this will definitely help shape my career."

"Amazing session. Provided invaluable insight into how to handle more direct shame triggers during negotiations. In the end the session made me reevaluate how I approach these type triggers in general based on my core beliefs and identity."

"Amazing probing and helping me to face my deep reservations. Simply talking them through / out loud help eliminate them and to find new ways to approach the problem."

"Svetlana is very perceptive and picks up on nuances and takes that to grow into organic forms of positive change."

"My sessions with Lana are always so powerful. One of the best things of my weeks every Thursday!"

"Thank you for helping me visualize how I might start my journey inwardly bringing my team with me. I believe this is a positive step towards positive health as well as positive work environment."

"So helpful-this is coaching at its best and I am so grateful. Lana is just a truly amazing coach who is able to tap into so many deeper areas and pull out what I need to spend time on in reframing my perspective, etc."

" Lana helped me framing the actions required to take action and reach my objectives. She is insightful, supportive, and motivational. A great personality inspiring and positive. I really enjoyed our work together."

"Thank you for giving me the forum to find myself while listening without judging."

"Words cannot fully express the depth of my gratitude for your transformative impact on my life. Thank you for being the catalyst for my personal growth and for empowering me to reach my full potential. I am forever indebted to your guidance and support."

"Svetlana provides tremendous insight and coaching into not only the situation but also the context and the surrounding elements (and people) that impact it. She's a tremendous asset to her clients!!"

"Thank you so much Svetlana! Talking to you always gives me things I would have never found on my own!"

"Thank you for the amazing thought provoking conversations!"

" Thank you so much Svetlana for being my coach....Your patience and curiousity has helped me vocalize and organize my thoughts which led to helping me understand my purpose in life and career. Thank you so much for the life changing experience!"

WAYS TO CONNECT

01 LINKEDIN

02. NEWSLETTER

03. MY BLOG

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Take the First Step

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